How Can A Brewery Increase Production?

The big players have long controlled the beer market. For many years, commercial beer was the standard, and there was no advancement in the brewing technique or flavour of beer.

In a world ruled by industrial enterprises and their massive brewing infrastructure, small craft breweries have yet to make their mark.

How To Plan For Your Brewery Production?

Your production must be meticulously planned and set up if you want it to go as smoothly as possible. It entails making sure that your orders are completed as promptly, effectively, and stress-free as possible.

Each brewery needs a reliable production plan in order to enhance output. However, to ensure that raw materials, equipment, and human resources are accessible when and where they are needed, successful planning is indeed a complex process that involves a wide range of operations.

Production planning is critical because it helps you understand what you presently have, what you need to buy, when you’ll need it, how long it will take to get it, and other important information about your business.

It allows you complete control over your production process, giving you the ability to

  • Don’t waste time.
  • eliminate bottlenecks
  • Manage your team well, and
  • make sure there are no pauses or problems during the process.

Demand Projection

Calculate the quantity of beer you must create in a particular amount of time. Both confirmed and anticipated orders fall under this category.

There are various forecasting techniques. You may make an educated guess about demand based on historical client orders, or you could take into account changes in your business environment, such as new market trends, a weak economy, or fresh marketing initiatives.

Know Your Production Limits

Examine several production possibilities to satisfy the anticipated demand. Start by outlining each phase of the production process using a flowchart, for example.

This can let you assess how to improve process flow while considering constraints. Afterward, ascertain the resources required to complete each step of your production process. This comprises a combination of assets from commodities, inventory, machinery, and equipment.

Select The Option That Best Utilises Resources.

Consider the costs and turnaround times of each strategy to decide which will allow your brewery to run at its most productive level. It is important to communicate the production schedule to the team members or departments involved in the process. They could aid in the production process, making things run more smoothly.

Investigate And Overview

Make a comparison between what is happening and what should be happening to ensure the strategy is working as it should.

This control system ought to be in place to give you the ability to identify difficulties as they arise and take action to address them.


Be prepared to change the plan if necessary. It ought to be adaptable enough to take into account shifting consumer demand. In case production-related risks like equipment failures, employee illnesses, or sluggish supplier shipments manifest themselves, the plan should include a risk mitigation approach. Production planning helps you determine your goal and the amount of time it will take to get there, much like a roadmap would. Consider this:

  • When and how much production must be done?
  • How much space is available?
  • How can disparities between capacity and priorities be addressed?

How To Make The Brewing Of Beer Better

Breweries that specialise in craft beer are sprouting up everywhere. Now anyone—business partners, families, and everyday people—can establish their own microbrewery and begin brewing a distinctive beer that will impress their neighbourhood and possibly even a broader audience. There are countless beers to sample, but so little time.

On the one hand, the rapid growth of craft brews is impressive for both beer drinkers and would-be brewers. On the other hand, it can also be difficult for the brewers. They might not be able to stand out from the crowd of craft beers if their brewing process is inefficient or their formula doesn’t appeal to the general audience.

Streamline Manual Labor

If your brewery isn’t currently fully automated, you must look at options. For a process to be somewhat quick, dependable, and create consistent beer, automation is necessary. Because the human factor is removed, there are fewer brewing mistakes and occupational mishaps. 

Repetitive physical stress will have a negative impact on your employees’ health, and using heavy machinery puts them at danger for accidents.

Brewing Analytics Introduction

Not being able to pinpoint exactly what is happening at each stage of the brewing process is one of the biggest issues the craft brewing sector is now facing. 

There isn’t visual feedback because stainless steel predominates in the manufacture of brewing equipment; instead, readings and indicators must be used to gauge the progress of the most recent batch of beer.

The benefits of employing software to monitor your brewing include:

  • Real-time data validation is important since, just after the brewing step is finished, it’s too late to make changes. You can’t improve your brewing methods until you wait for the following batch. Software, on the other hand, enables users to verify real – time information, allowing you to react more rapidly and maybe come up with an answer right away, reducing the amount of money, and trouble down the road.
  • Better consistency – Maybe you’ve noticed that different batches of your favourite beers have distinct flavours, and you’re not sure what’s to blame. You may quickly monitor changes in variables including different pH, gravities, alcohol levels, and fermentation system metrics between batches by using visual data presentation over a longer period of time. Controlling fermentation temperature is not the least of these. This makes it possible for you to brew consistently in the future.
  • Analysis of efficiency – To monitor your brewing efficiency, you must evaluate factors such as profits per unit, batch expenses, quantity of product or ingredient wasted, and more. Software will make it easier for you to compile all the necessary data in one location because doing it by hand is challenging. The calculations will be more accurate since you won’t need to use average numbers; instead, you’ll be able to utilise actual values. This will let you maintain expenses, set prices for new goods, and even make brand comparisons.
  • Key performance indicators – You should monitor key performance indicators which appropriately reflect these changes if you want to determine if the changes you make ever had any impact. Brewing software will take care of that for you, ensuring that your employees fulfil the objectives for producing beer, avoid running out of fresh supplies, minimise packaging time, and much more. 

Make Use Of Food Science

You could find the thought of making beer in a lab. After all, drinking beer should be a friendly, enjoyable activity rather than a therapeutic one. In actuality, though, beer making is a sort of culinary science, even if it is mostly a social beverage.

You can improve your beer recipes regardless of the types of beers you’re making by sneaking a glance at what food companies are up to and the latest chemical developments in beer brewing.

How to Control Your Distillery’s Growth

While collaborating with a distributor to sell your spirits to shops is generally necessary for business development, certain smaller distilleries may be able to distribute their bottles on their own. Maintaining close ties with potential distributors is essential for controlling the expansion of any distillery.

Discover The Ideal Distributor

A successful engagement starts with finding the right distributor for your company. You want a distributor with a track record of promoting new products and a sales team that is talented and motivated.

Additionally, you need to make sure that the distributor you hire is fully aware of the kind of agreement you’ll be entering into. In general, there are two kinds of connections between distillers and distributors:

  • Partnership strategy: In a partnership strategy, both distributor as well as the distillery collaborate on branding and marketing. The distributor will give the distiller feedback and share knowledge with customers, enabling the distillery to fine-tune their brand and its offerings to meet consumer demand.
  • Tactical partnership: In a tactical partnership, distributors concentrate on boosting sales while the manufacturer handles product marketing and development on their own.

The kind of partnership you select is less important than the level of familiarity your customers have with the distributor. When you get into a contract with a distributor, be sure that both parties are aware of the nature of the collaboration you will have. 

Users should choose a distributor who is aware of the goals of your distillery and eager to help you achieve them.

Ensure Your Distributor Has Everything They Require To Market Your Items.

Distributors work with numerous brands, most of which market comparable goods. In the end, distributors are much more likely to offer goods that they are knowledgeable about and have the means to market.

You must give your distributors the information and resources they need to properly market your spirits if you want to make sure that their products are at the forefront of their sales pitches. Ensure that your distributor is informed about the products and that you are offering any easily accessible educational resources. 

It is a good idea to provide your distributors with easy access to all of your company’s product spec sheets via a website. Make sure their distributor has a plentiful supply of branded display items, brochures, and other promotional materials that would allow them to push your items for better outreach to retailers.

Monitoring Sales Leads

Even though their distributor will be primarily in charge of generating sales for your items, you still have a significant impact by giving them sales leads. Establish a lead-sharing and follow-up procedure with your distributor. 

Some companies use sales-management software designed specifically for distilleries to accomplish this. Regardless of the system they use, companies must discuss with their distributor the lead types that are beneficial for them and follow up on the leads they provide them with in order to gain insight into which lead types frequently result in sales. 

The method you choose will vary depending on your requirements. Finding the right prospects and nurturing them will be made easier by improving their alcohol sales process.

Keep Your Supplier Relationships Positive

Although it might not seem evident, maintaining contact with your manufacturer is just as important for limiting the growth of your distillery as staying in touch with your distributor. As your business grows, you need reliable suppliers in order to fulfil sales and hit your sales goals. 

Frequent supplier communication, early payment of invoices, and explicit disclosure of every impending major purchase or initiative with short deadlines are essential. 

You should also ask the opinion of the industry’s peers to make sure you’re working with reliable suppliers and be aware of any warning signs those suppliers may be putting out that could hurt your business.

Managing growth for your distillery is no easy task, but it is a rewarding one. By maintaining relationships with your distributors and suppliers, you can grow your distillery to meet your business goals.


Increased output is impossible without a solid production plan, which is why breweries require them. Successful planning is a complex process that requires careful consideration of many variables to guarantee that all necessary resources (including raw materials, equipment, and personnel) are available at the right time and in the right place. When you know what you have on hand, what you need to buy, when you’ll need it, and how long it will take to get it, you can better plan your production. Beer enthusiasts and others thinking about starting their own brewing businesses should be impressed by the explosion of craft brews. It’s possible they won’t be able to differentiate themselves from the competition if their brewing technique is inefficient or if their formula isn’t well received by consumers.

Automation is essential if a process is to be reasonably rapid, reliable, and yield consistent beer. Not until the next batch is brewed will you be able to fine-tune your brewing techniques. Users may confirm data in real time with the use of software, allowing for quicker responses and more immediate solutions. KPIs including batch costs, product or ingredient loss, and per-unit profitability are all trackable. Any distillery looking to limit its growth should prioritise maintaining strong relationships with prospective distributors.


You should look for a distributor who has a history of successfully marketing new items and whose sales crew is both skilled and driven. The relationship between distilleries and wholesalers can be strategic or tactical. It is accomplished by certain businesses with distillery-specific sales management software. No matter the method, businesses should talk about the best kinds of leads to pursue with their distributor. Keeping in touch with your manufacturer is equally crucial as keeping in touch with your distributor if you want to keep the expansion of your distillery to a minimum.

Content Summary

  • The beer industry has been dominated by a few large corporations for quite some time.
  • There was a long period of time where there was no improvement in either the brewing process or the flavour of beer, and commercial beer was the norm.
  • Small craft breweries have failed to make a significant impact in a market dominated by industrial conglomerates and their huge brewing infrastructure.
  • If you want your production to go off without a hitch, you’ll need to put in a lot of preparation time beforehand.
  • Maintaining a high level of efficiency, effectiveness, and calmness in the course of fulfilling your orders is part of this.
  • For increased output, breweries of all sizes require a solid production strategy.
  • However, successful planning is in fact a complex process involving a wide range of operations to ensure that raw materials, equipment, and human resources are available when and where they are needed.
  • It is essential to prepare for production so that you know what you have on hand, what you need to buy, when you’ll need it, and how long it will take to get.
  • To put it another way, it gives you the power to regulate the entire manufacturing procedure and so avoid any unnecessary delays.
  • Maintain smooth operation at all times by effectively managing your workforce.
  • Determine how much beer needs to be brewed in a given time frame.
  • The term “orders” includes both those that have been verified and those that are only expected.
  • Prediction methods can be found in a wide variety of places.
  • You can estimate demand using previous purchases as a guide, or you can factor in external factors like shifting consumer tastes, a sluggish economy, or new advertising campaigns.
  • Think about several production options that could be used to meet the expected demand.
  • Create a flowchart or other visual representation of the various stages of manufacturing.
  • You can evaluate methods to enhance process flow while taking limits into account.
  • Evaluate the strategy’s efficacy by contrasting actual results with those that would be expected from it.
  • You need this sort of control system set up so that you can spot issues as soon as they develop and deal with them accordingly.
  • If required, adjust your strategy.
  • It needs flexibility to accommodate changes in consumer taste.
  • The plan needs to contain a strategy for dealing with potential production-related risks, such as broken machinery, sick workers, or delayed supplies from suppliers.
  • A production plan acts as a road map, allowing you to estimate when you will reach your destination and how long it will take you to get there.
  • There seems to be a proliferation of craft breweries.
  • This has made it possible for any two people, or any family, or any group of friends, to start their own microbrewery and begin producing their own unique beer to share with friends, neighbours, and the world.
  • Unfortunately, there is an infinite number of beers to try, but only so much time.
  • For beer lovers and aspiring brewers alike, the explosion of craft beers is exciting to see.
  • Yet, brewers may also find it challenging.
  • If their brewing technique is inefficient or their formula isn’t widely appealing, their beer may not be able to compete with other craft beers on the market.
  • Consider alternatives if your brewery is not yet fully automated.
  • Automation is essential if a process is to be reasonably rapid, reliable, and yield consistent beer.
  • Errors in brewing and workplace accidents are reduced when humans are taken out of the equation.
  • Workers whose jobs involve operating heavy machinery are at a higher risk of injury due to the physical strain they endure on the job.
  • One of the main challenges that the craft brewing industry is currently facing is a lack of clarity regarding the specifics of each step of the brewing process.
  • Not until the next batch is brewed will you be able to fine-tune your brewing techniques.
  • In contrast, software enables users to confirm real-time data, letting you respond quickly and perhaps find an answer on the spot, saving you time and money.
  • A more uniform flavour profile across bottles of your favourite beer eliminates the mystery of why different bottles of the same beer taste so different.
  • Using visual data displayed across a longer time period, you may immediately observe changes in variables like pH, gravities, alcohol levels, and fermentation system metrics between batches.
  • Among these is the regulation of the temperature at which fermentation occurs.
  • Because of this, you will be able to brew reliably in the future.
  • Efficient brewing requires constant analysis of a wide range of metrics, including but not limited to: profit per unit, batch expenses, product or ingredient waste, and more.
  • This is a difficult task to complete manually, but with the help of software, you can collect all the data you need in one convenient area.
  • When using actual data in place of averages, the resulting calculations will be more precise.
  • You’ll be able to track costs, determine prices for new products, and even compare different brands with this.
  • If you want to know if the changes you make are having any effect at all, you should keep an eye on key performance indicators that accurately reflect them.
  • Brewing software takes care of all of that, ensuring that your employees meet production goals, never run out of fresh ingredients, spend as little time as possible bottling beer, and much more.
  • Use the findings of food science
  • In a laboratory, you might discover the inspiration to brew your own beer.
  • Beer consumption is more appropriately seen as a social and fun pastime than a therapeutic one.
  • Despite its reputation as a convivial drink, beer is actually brewed with a fair amount of scientific precision.
  • Any beer brewer can benefit from keeping tabs on what the food industry is up to and the latest chemical breakthroughs in beer brewing.
  • When and how to implement measures to rein in expansion at your distillery
  • While it’s typically required to work with a distributor to get your spirits into stores, some smaller distilleries may be able to handle distribution on their own.
  • Any distillery looking to limit its growth should prioritise maintaining strong relationships with prospective distributors.
  • Finding the correct distributor is the first step to a productive partnership.
  • You should look for a distributor who has a history of successfully marketing new items and whose sales crew is both skilled and driven.
  • You should also check the distributor’s familiarity with the agreement type before hiring them.
  • Distillers and wholesalers have two common relationships:
  • Branding and marketing efforts for a distilled product are best accomplished when the distributor and distillery work together.
  • The distributor will gather information from clients and provide it along to the distillery, helping the latter hone their product to better suit the market.
  • As part of a tactical partnership, distributors focus on growing revenue while the manufacturer takes care of product promotion and development independently.
  • The level of familiarity your clients have with the distributor is more significant than the type of collaboration you choose.
  • When entering into an agreement with a distributor, it’s important to make sure that everyone understands the terms of the partnership.
  • Choose a distributor who is conversant with your distillery’s aims and willing to aid in their realisation.
  • See to it that your distributor has all they need to successfully sell your products.
  • Distributors partner with a wide variety of manufacturers, many of which sell largely interchangeable products.
  • Distributors are more inclined to provide products that they are familiar with and can effectively promote.
  • If you want your distributors to include your spirits prominently in their sales pitches, you must equip them with the knowledge and materials they need to do so effectively.
  • Educate your distributors and make sure they have access to information they can use to learn more about your items.
  • Distributors would appreciate having instant online access to all product specifications from your business.
  • Distributors can more effectively market your products to retailers if they have a large stock of branded display pieces, pamphlets, and other promotional materials at their disposal.
  • It is accomplished by certain businesses with distillery-specific sales management software.
  • No of the system, businesses need to talk to their distributors about the different kinds of leads that work for them, and then follow up on those leads to see which ones actually turn into sales.
  • Your needs will determine which approach is best for you.
  • Improving their alcohol sales process will make it easier to find and nurture qualified leads.
  • Maintain cordial relationships with your vendors.
  • Although it may not be immediately obvious, keeping in touch with your manufacturer is equally as vital as keeping in touch with your distributor when trying to control the expansion of your distillery.
  • You’ll need trustworthy vendors to help you meet customer demands as your company expands.
  • It is crucial to keep suppliers updated on the status of your business on a regular basis, pay them on time, and make them aware of any upcoming large purchases or time-sensitive projects.
  • If you want to know if the suppliers you’re working with are trustworthy, and if there are any red flags that could cause problems for your company, you should poll your colleagues in the industry.
  • Managing your distillery’s expansion is a challenging but worthwhile endeavour.
  • Building and keeping positive connections with your distillery’s distributors and suppliers is essential to reaching your expansion targets.


We have had an awesome year at Tar Barrel. Lots of new beers, release of our Australian Whiskey, and some amazing smoked BBQ! We even had some spare time to redevelop our bar and install 2 new tanks in the brewery!!   COME AND SPEND CHRISTMAS EVE WITH US This...


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